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Web Marketing White Papers

If you seek greater Internet marketing knowledge and deeper Web marketing wisdom, check into these White Papers from friends and partners of WebMarketCentral.

The Impact of Web 2.0 Social Media on IT Buying Decisions The B2B Web 2.0 Tools Report: B2B Marketers Believe in Web 2.0
According to this white paper from Robert Lesser and Paul Dunay, "B2B marketers are not just embracing Web 2.0 tools, they're pushing the envelope on adoption. They're using the new tools to reach prospects, not just reinforce existing customer relationships. They're rolling Web 2.0 tools out to their teams and organizations. And they're quickly moving up the learning curve."

Webcasting Trends

ON24 Insider on Publishing: Key Webcasting Findings for the Publishing Industry
This report details trends in the use of webcasting and podcasting (audio webcasting) by B2B marketers, participation, interactivity and other metrics.

B2B Lead Generation

Putting It All TogetheróDriving Content Marketing Program Success
White paper syndicator KnowledgeStorm and publisher MarketingSherpa provide advice on improving the quality of white paper download registration, disseminating thought-leadership content to reach B2B technology buyers, and following up on white paper leads promptly and properly.

Business Technology Marketing Benchmark Guide 2007-08: Practical Data for B2B Software, Hardware & Services Marketers
In this free white paper from MarketingSherpa, experienced B2B IT marketers won't find any shocking revelations, but there are some minor surprises, and even the confirmatory data make it well worth the quick read.

If It Is Broke, Fix It
Thought leadership on online lead generation from The Leadstream. This white paper presents a few rules for the proper care and feeding of clients, as well as a proven methodology for determining the validity of an intended offer; and, in the end, maximizing the long-term potential of delivering the right kind of ROI from online advertising expenditures.

Email Marketing White Papers
A selection of helpful white papers from the email marketing experts at VerticalResponse. Titles include "Email Marketing Best Practices," "Building Business Value Through Blogs," "Turning Offline Buyers Into Online Customers," and "Ten Ways to Build Your Email List."


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