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Web Marketing White Papers
If you seek greater Internet marketing knowledge and
deeper Web marketing wisdom, check into these White Papers from friends
and partners of WebMarketCentral.
The Impact of Web 2.0 Social Media on IT
Buying Decisions
2007 ITtoolbox/PJA IT Social Media Index
White paper syndicator ITtoolbox asked more than 2,100 IT decision
makers about the information sources that were most critical in their
buying decisions. Specifically, they wanted to determine how IT decision
makers use social media tools (such as blogs, podcasts, discussion
groups and wikis) to assist in purchasing decisions. The results are
eye-opening.
The B2B
Web 2.0 Tools Report: B2B Marketers Believe in Web 2.0
According to this white paper from Robert Lesser and Paul Dunay, "B2B
marketers are not just embracing Web 2.0 tools, they're pushing the
envelope on adoption. They're using the new tools to reach prospects,
not just reinforce existing customer relationships. They're rolling Web
2.0 tools out to their teams and organizations. And they're quickly
moving up the learning curve."
Webcasting Trends
ON24 Insider on Publishing: Key Webcasting Findings for
the Publishing Industry
This report details trends in the use of webcasting and podcasting
(audio webcasting) by B2B marketers, participation, interactivity and
other metrics.
ON24 Insider Report on Lead Generation
The second report from webcast and rich media marketing producer ON24 on
webcasting trends and benchmarks. This white paper offers insights and
metrics to assist B2B marketers in planning and measuring the success of
their own webcasting programs.
B2B Lead Generation
Putting It All Together—Driving Content Marketing Program Success
White paper syndicator KnowledgeStorm and publisher
MarketingSherpa provide advice on improving the quality of white paper
download registration, disseminating thought-leadership content to reach
B2B technology buyers, and following up on white paper leads promptly
and properly.
Business Technology Marketing Benchmark Guide 2007-08:
Practical Data for B2B Software, Hardware & Services Marketers
In this free white paper from MarketingSherpa, experienced B2B IT
marketers won't find any shocking revelations, but there are some minor
surprises, and even the confirmatory data make it well worth the quick
read.
If It Is Broke, Fix It
Thought leadership on online lead generation from The Leadstream. This
white paper presents a few rules for the proper care and feeding of
clients, as well as a proven methodology for determining the validity of
an intended offer; and, in the end, maximizing the long-term potential
of delivering the right kind of ROI from online advertising
expenditures.
Email Marketing White Papers
A selection of helpful white papers from the email marketing experts at
VerticalResponse. Titles include "Email Marketing Best Practices,"
"Building Business Value Through Blogs," "Turning Offline Buyers Into
Online Customers," and "Ten Ways to Build Your Email List."
Professional Services Marketing
White Papers from RainToday
Making Lead Generation Work
In this white paper, Wellesley Hills Group shares the 7 rules for
professional services lead generation.
Service Productization |
