WebMarketCentral Home

 Web Marketing Home
About Web Marketing and WebMarketCentral
Search WebMarketCentral for Web marketing tools and resources
Site Map of Web marketing resources and tools
Contact the WebMarketCentral Team
Marketing, advertising and sales career opportunities
Marketing events calendar
Marketing, Sales and CRM Webcasts and Videos
Web Marketing Software Tools
Top Marketing Books
Internet Web Site Marketing Software and Tools
Web Marketing Newsletter Plans
Web Marketing Services Partners
Current Web Marketing News Headlines and AbstractsCurrent E-Commerce News Headlines and Abstracts
Directories of Web Marketing Resources
How to Use Web Marketing Resources
How to Write an Ad Agency RFP
How to Choose an Advertising Agency (Marketing Agency)
Why Your Business Needs a Blog
How to Write a Blog for Business
How to Effectively Promote Your Blog
Introduction to Email Marketing

How to Write Effective Email Newsletters
Search Engine Optimization Basics

Introduction to Web Content Providers
How to Build Website Traffic with Compelling Content
How to Develop and Interactive PR Plan
How to Develop a Comprehensive Web Marketing Plan
Guide to Web-Based B2B Lead Generation Programs
Best Practices in Search Engine Marketing SEM
Overview of Webcasting and Podcasting
Selecting a Web Content Provider



Overview of Webcasting and Podcasting

Related pages

Both webcasts and podcasts are useful media for disseminating thought-leadership content. However, beyond the fact that webcasts include a visual component, there are a number of differences between the types of media.

Marketers may use one or the other, or both, based on a variety of factors, but a key consideration is frequency: webcasts can be delivered on a regular basis, but can also be effective as a one-off or infrequently used tactic. Podcasts are more like blog posts: to be effective, they need to be produced on a fairly regular basis. If you’d like to try podcasting without committing to a regular program, consider arranging a podcast interview with someone who regularly produces podcasts relevant to your industry.


  • Are generally 30-60 minutes long; a common format is 40-45 minutes of content followed by a 15-20 minute Q&A session.

  • Are commonly delivered as online PowerPoint presentations, though they can include interactive surveys, video, whiteboarding and other media elements.

  • Are delivered using a webcasting service; the WebMarketCentral blog includes reviews of several popular providers.

  • Can be used to promote other content such as a white paper or report, but are often a stand-alone information delivery medium.

  • Can be promoted in variety of ways, including search marketing and email blasts.


  • Can be as long as 30 minutes (or even longer), but are most commonly 6-15 minutes.

  • Lend themselves well to topical subjects, such as a security software firm commenting on a well-publicized security breach that could have been prevented.

  • Can be presented as monologues or in interview format.

  • Are most effective when done on a regular basis, such as a weekly podcast.

  • Can be produced professionally or internally using podcast recording and editing software.

  • Are effective for promoting longer thought leadership pieces such as white papers and reports.

  • Are generally housed on blogs, and offer the same promotional opportunities as blogs plus additional podcasting-specific services.

For more information on podcasting, see More Lessons from the Guru of Podcasting, Podcasting Beyond Marketing Sherpa and my blog interview with nationally-recognized podcasting expert Albert Maruggi.

Related pages:

Higher level:

How to Develop a Web Marketing Plan

Guide to Web-Based B2B Lead Generation Programs

Peer pages:

Search Engine Optimization Basics

How to Write Effective Email Newsletters

Why Write a Blog for Business?

How to Create an Effective Business Blog

Best Practices in Search Engine Marketing

Interactive PR

Home About Us Search Site Map Contact Us Marketing Careers Marketing Events Webcasts & Videos Marketing Books Marketing Tools Marketing Store Partners Web Marketing News E-Commerce News Knowledge Resources  


Copyright 2005-2009 WebMarketCentral