Marketing Events Calendar

Welcome to the most comprehensive calendar of upcoming marketing events (that I'm able to put together, anyway). Check out these events to expand your knowledge and your network, and perhaps even generate some new business.

Eleven new events added since Tuesday, July 22nd.

Got an upcoming event you'd like to promote? Send me an email at tomATwebmarketcentralDOTcom and we'll add it.

Too busy to attend a live event? View one (or more!) of these pre-recorded marketing, sales and CRM webcasts and videos.

July 20-July 26, 2008

Thursday, July 24, 2008
Route 1To1: The New Marketing Essentials
Westin Waltham Hotel, Boston, MA
ExactTarget, Omniture & Salesforce.com are joining forces to help put email, analytics, and CRM to work in ways that will ensure your marketing efforts perform better. Route 1 to 1 attendees will learn how to: build a strong digital marketing foundation based on their unique business needs; boost ROI through integrated, one-to-one marketing strategies; leverage performance data to optimize marketing campaigns, programs, and communications; and overcome both B2B and B2C challenges by deploying programs that improve the ability to listen to and serve customers.

Thursday, July 24, 2008
All About Video: Advertising, Metrics and Monetization
MPA Conference Center, New York
Everything Magazine Publishers Need to Know about video: production, platforms, vendors, design, metrics, monetization and best practices. Two Practical, Interactive, Panel Discussions of Everything Video: Best estimates suggest that video will be a $5 billion advertising business by 2011. Video has become ubiquitous very fast and content producers are struggling to stay up with the dizzying changes in technology, metrics, ad formats and ad serving, viewer attribution, and research. And publishers looking to monetize video are finding it essential to develop greater collaboration between their content producers and advertisers.

Thursday, July 24, 2008
Intelligent Planning & Buying of Interactive Media
MPA Conference Center, New York
This course gives attendees a basis of understanding client expectations, consumer media consumption habits, ad types, trends, metrics and measurement, industry standards and best practices. It is a comprehensive course that will bring you up-to-speed on interactive media, as well as give complete novices an equally useful level of expertise.

Thursday, July 24, 2008
PMA New York Chapter Event - "Happy Hour on the Harbor" Cruise
Pier 16, South Street Seaport, New York
Join us for a Happy Hour networking cruise in the New York harbor and experience New York City like you've never done it before. Departing from Pier 16 at the South Street Seaport and sailing up the Hudson and East Rivers in Manhattan, the Circle Line's ZEPHYR glides by historic sites such as the Empire State Building, the Chrysler Building, the Brooklyn Bridge, the Colgate Clock, the Statue of Liberty and the Ellis Island Immigration Museum. PLUS: See New York's latest attraction "The New York City Waterfalls" by Olafur Eliasson from a vantage point that could not be better. This will be a fun-filled evening of great networking and fabulous sight seeing! Not to be missed.

Thursday, July 24-Friday, July 25, 2008
ASBPE National Editorial Conference
Kansas City, Missouri
The 2008 conference will feature one day of digital-related topics and one day of print-related sessions. Highlights of the conference include a session on print and web staffing, a special award honoring a journalist who has made a difference in his or her industry, a session on the art of interviewing, and a panel discussion on how to transform poorly written technical articles into readable — even compelling — copy.

Friday, July 25, 2008
Paragon Media - Internet Media Planning & Buying 101
Hotel Palomar Dallas, Dallas, TX
This half-day program for advertisers, media sales reps, ad agencies and media agencies covers the basics as well as the more recent developments in online advertising. Basic terms and concepts are covered followed by an overview of various solutions available today, including rich media, search, social media, email and viral marketing to name a few. Participants will leave the session with a thorough understanding of the different options available to them.

Friday, July 25, 2008
Paragon Media - Internet Media Planning & Buying 201
Hotel Palomar Dallas, Dallas, TX
This half-day draws upon the many principles introduced in the morning session. Covered are the various ways of targeting as well as the metrics that are used to measure success for branding versus performance objectives. Participants will learn how to evaluate digital options against marketing goals, the value of buying on a CPM versus CPC/CPA basis, how ads are served, how to evaluate providers, etc. Finally, participants learn how to execute a buy, what to include in an RFP as well as an insertion order and how to optimize a campaign.

July 27-August 2, 2008

Monday, July 28, 2008
Coffee & Clarity with Neighborhood America
Marriott Boston Copley Place, Boston, MA
Join us for an intensive fact-filled 90 minutes that will include a landscape view of social media, tips and tricks, must do's and definite dont's and a deep dive into real-life case studies. Our keynote speaker, Executive Vice President, Dan Miller, is sure to leave you reeling with social networking clarity.

Monday, July 28-Wednesday, July 30, 2008
Hispanic Retail 360 Summit
InterContinental Miami, Miami, FL
Latino marketing is a growing concern for United States food and business retailers. At the Hispanic Retail 360 Summit, retail marketing strategies for the U.S. Latino consumer market will be discussed by top retailers, suppliers, and experts in the field. The 2008 Hispanic Retail 360 Summit will feature an emphasis on best practices and new ideas, with the goal of getting beyond “Latino 101” and providing the audience with advanced insights on reaching and selling to Hispanic shoppers.

Monday, July 28-Thursday, July 31, 2008
TS2 - Total Solutions Marketing for the Exhibit & Event Professional
Philadelphia, PA
TS2 is your one-stop shop for leading-edge ideas, technology and innovations in face-to-face (trade show and events), interactive/online, advertising/promotional and direct mail marketing solutions.

Tuesday, July 29, 2008
Whole-Brain Management for Agency Professionals
Online Webinar
Essential agency management skills like deep delegation and prioritization can be learned. This hands-on seminar is designed to help agency professionals who are great at their craft also become great at management. Using a format that combines instruction with discussion, Whole-Brain Management for Agency Professionals tackles a spectrum of critical agency management topics.

Tuesday, July 29-Wednesday, July 30, 2008
Advanced Principles and Practices of Value-Based Compensation (Course 3)
Chicago - The Mid-America Club
An all new program, presented in partnership with the American Association of Advertising Agencies, designed for top-level agency executives who are interested in being among the thought leaders in the industry who are moving away from the cost-plus pricing method to achieve a greater profitability and competitive differentiation. This is not three individual seminars, but rather a complete program consisting of three courses. Participants must attend Course 1 as a pre-requisite of Course 2; similarly, Course 2 is a pre-requisite of Course 3. Participants who have previously attended a seminar on value-based compensation presented by either Tim Williams, Ron Baker, or both, will be considered to have completed Course 1.

Tuesday, July 29-Wednesday, July 30, 2008
Web Site Brand Review
Cambridge, MA
Hosted by Forrester's Kerry Bodine, Principal Analyst and Ron Rogowski, Principal Analyst, this Workshop will teach attendees how to measure their online brands, including insights on the role Web sites play in brand support, hands-on training in Forrester's Brand Review methodology, and feedback on Brand Reviews conducted on site.

Wednesday, July 30, 2008
Defining Your B2B Social Media Strategy
Online / Webinar
Hosted by Vice President and Principal Analyst Laura Ramos and Vice President of Tech Industry Consulting Dan Klein, this Forrester webinar will explore research-based insights into how peer B2B marketers approach digital marketing, how they should assess which social media will work best for their audiences, and how they can measure digital marketing's impact on the marketing mix to demonstrate online marketing's value to the rest of the organization.

Wednesday, July 30, 2008
Agency Bootcamp on Social Media
Tony's DiNapoli, 147 West 43rd Street, Times Square, New York
Interactive discussion about social media marketing strategies and solutions, led by some of the leaders in the industry. BREAKFAST WILL BE PROVIDED. Seating is limited. Who: Agencies Why: To help agencies understand the relevance of social media, and how to integrate it into their current Marketing initiatives and client base. What you will learn: the makeup of a successful social media campaign; common mistakes and misconceptions; steps to maximize the ROI of your campaign; what the future holds for social media; and answers to your own questions. You are encouraged to participate in this interactive format.

August 3-August 9, 2008

Monday, August 4, 2008
P2P Media Summit Silicon Valley
San Jose Marriott, San Jose, CA
The DCIA's first-ever Silicon Valley event. Featuring keynotes from industry-leading peer-to-peer (P2P) and social network operators; tracks on policy, technology and marketing; panel discussions covering content distribution and solutions development; valuable workshops; networking opportunities; and more. Continental breakfast, conference luncheon, and VIP networking cocktail reception.

Monday, August 4-Wednesday, August 6, 2008
Get Smart About Interactive Advertising & Media at Laredo Group Training Seminars
The Hilton Dallas Lincoln Centre, Dallas
Comprehensive courses teach you how to successfully, buy, sell, and measure interactive media. Intelligent Selling of Internet Advertising courses teach you how to sell internet ad programs. Intelligent Planning & Buying of Interactive Media courses teach you how to plan & execute interactive advertising campaigns. Intelligent Research, Targeting & Measurement of Interactive Ads & Audiences course teaches you how to set measurable campaign objectives using KPIs and build target audience segments and more. Intelligent Search Engine Marketing course teaches you basic search engine optimization, pay-per-click (or SEM) and more. Learn from tenured industry veterans with real-world experience. Impartial, product-agnostic curriculum – no sales pitches from vendors! Thousands credit Laredo Group with boosting ROI – many in just days or weeks after taking these courses! Class sizes are limited and fill quickly – Register NOW! Over 20,000 professionals trained.

Tuesday, August 5, 2008
Monetizing Social Data: Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function
Online / Webcast
This webcast will look at how the combination of real-time analytics and user behavior can be used to enhance – and improve – the overall experience and ultimate ROI of your website. Find out what you should measure on your site’s “social graph” – and how user real-time behavior can be used to enhance the search or e-commerce experience on your site.

Tuesday, August 5, 2008
Tools For Tomorrow's CMO
Cambridge, MA
Hosted by Forrester's Lisa Bradner, Senior Analyst and Cindy Commander, Analyst. Technology has changed the role of marketing through media fragmentation, channel innovation, and by driving new customer behaviors. Marketers need a new "marketing tool kit" to successfully lead today's marketing organization. This Workshop will make marketing leaders successful by building an understanding of the strategies and tactics that must be utilized in order to engage customers and drive sales.

Tuesday, August 5, 2008
Industry Insights Breakfast
Sofitel Los Angeles, CA
You've all spent time at your desks watching the latest video someone emailed you. And you probably sent it to someone else if you found it the least bit compelling. Admit it. But do you really know how and why that happens? Chris Di Cesare, Chief Marketing Officer, YouTube, will discuss the online video sharing industry and finally let you explain to your boss that you're not just watching a video, you're doing research!

Wednesday, August 6, 2008
Learn to Manage Sales People's Success!
James J. Hill Business Library, St. Paul, MN
Join us to hear Tom Schaber explain that nothing is more important to revenue growth than sales management. Whether you do it yourself or hire someone else, doing it well can be learned and must be for the health of a business and its employees. Business owners, existing sales managers and salespeople will all take away great value from this talk. From this talk, you will learn the basic learnable traits of a great sales manager, the responsibilities you should expect them to excel in and how to identify your next sales manager.

Wednesday, August 6, 2008
AdMonsters Training: Campaign Management & Optimization
Microtek Computer Labs, Chicago, IL
This one day course was developed to provide ad operations professionals from publishers, ad agencies, ad networks and other companies with a high level overview of the key activities required to manage a campaign and the fundamentals around effective media optimization.

Wednesday, August 6, 2008
AdMonsters Ad Operations Dinner
Chicago, IL
To provide continuity and foster ongoing relationships among our members between our bi-annual conferences, AdMonsters hosts regular Members Dinner events in cities around the U.S. and in Europe. AdMonsters Dinners are informal, fun, social events - a great way for members to stay in touch, and for prospective members to get a feel for the group. Members Dinners are also a way for local ad operations staff who can't make it to one of our bi-annual conferences to participate in AdMonsters.

August 10-August 16, 2008

Monday, August 11-Thursday, August 14, 2008
Media Buying Academy's Boot Camp
Dallas, TX
Our acclaimed 4-day/4-part Media Buying BootCamp—the world's only "real-world," "hands-on," "this-is-how-you-do-it," media buying course. From novice to seasoned veteran, from the basics to tricks of the trade the pros use, no stone is left unturned in this dynamic, intense, information-packed curriculum.

Tuesday, August 12, 2008
Base Camp Media Training for New Media Planners
Pepperdine University (Howard Hughes Center), Los Angeles
The intensive 8-hour intro to media/communications planning will provide new media planners with an effective base foundation of how media/communications planning fits into the larger marketing picture, planning techniques for Digital/Online, Print, OOH, Broadcast & Integrated packages, When/Why/How basic media metrics is used, how to analyze media properties, how to deal effectively with media reps and vendors, and how to best prepare for rapidly evolving digital media models/landscapes.

Wednesday, August 13, 2008
Base Camp Media Training for Marketing Professionals
Pepperdine University (Howard Hughes Center), Los Angeles
The intensive 8-hour intro to media/communications planning will provide marketing professionals with an effective base foundation of how media/communications planning fits into the larger marketing picture, planning techniques for Digital/Online, Print, OOH, Broadcast & Integrated packages, When/Why/How basic media metrics is used, how to analyze media properties, how to deal effectively with media clients, and how to best prepare for rapidly evolving digital media models/landscapes.

Thursday, August 14, 2008
The Social Graph: The Key to Search Marketing's Future?
Online / Webcast
The "social graph” is garnering a lot of attention these days, including a vigorous debate between search marketers who believe leveraging social networks is the next big thing, and traditional search marketers who dismiss social search as the latest fad. In this webcast, Chris Sherman explores social search, from the types of sites that appeal to search marketers, to how much time search marketers should invest in social search campaigns.

Thursday, August 14, 2008
LatinVision Media New York
Orensanz Foundation, New York
An exclusive gathering of U.S. Hispanic and Latin American executives, professionals, entrepreneurs and business owners in a relaxed atmosphere that facilitates networking.

Thursday, August 14, 2008
eMarketer -- Web 2.0 Trends and Stats: Separating the Hype from Reality
Riverside Hotel, Ft. Lauderdale, FL
The South Florida Interactive Marketing Association (SFIMA), a support and best practices group for the interactive marketing community, will present its August monthly program entitled "Web 2.0 Trends and Stats: Separating the Hype from Reality" on Thursday, August 14th, 2008 from 6:30 pm to 8:30 pm at the Riverside Hotel, 620 Las Olas Blvd, Fort Lauderdale, FL. The event includes networking before and after the program with some of South Florida's top marketing professionals, including those in attendance from the South Florida AMA and FDMA.

Thursday, August 14-Saturday, August 16, 2008
New Media Expo 2008 (4th Annual)
Las Vegas Convention Center
The 4th Annual New Media Expo is an annual convention that educates individuals and companies about how to produce high-quality online audio and video content, grow a loyal audience, and market or monetize that content in creative ways. The Expo is a "prosumer" and corporate event that brings together influential digital media creators, podcasters and content developers to cover the complete range of creation techniques, business objectives and future trends.

August 17-August 23, 2008

Monday, August 18-Thursday, August 21, 2008
Search Engine Strategies San Jose
San Jose Convention Center
San Jose in the summer is the place to be. Not only is it the center of the famed Silicon Valley, home to the largest concentration of successful internet and high-tech companies in the world, it is also the location for this year's Search Engine Strategies summer event! There's no debating it, while SES NY is the agency conference, SES SJ is the high-tech and internet company event of the year! If you missed last year's Search Engine Strategies Summer in San Jose, you must be in attendance. Join your fellow marketers and SES Alumni to quickly learn how to maximize search engine marketing and optimization opportunities and stay informed of the latest search developments and solutions in this area.

Monday, August 18-Thursday, August 21, 2008
Media Buying Academy's Boot Camp
Los Angeles, CA
Our acclaimed 4-day/4-part Media Buying BootCamp—the world's only "real-world," "hands-on," "this-is-how-you-do-it," media buying course. From novice to seasoned veteran, from the basics to tricks of the trade the pros use, no stone is left unturned in this dynamic, intense, information-packed curriculum.

Tuesday, August 19, 2008
PPC Tips for Success: Building a Winning Account Structure
Online / Webcast
Creating a successful paid search (PPC) campaign depends on a variety of elements, from keyword research all the way to informed evaluation of the leads you've generated. But one of the most important "big picture" aspects of your PPC campaign is your initial account structure: organize it well, and you'll reap the benefits of positive results. Organize it poorly, and your campaign is sunk. This webcast looks at how to successfully set up an account structure that's right for your business.

Tuesday, August 19-Wednesday, August 20, 2008
destinationCRM 2008: Best Practices for Effective Sales, Marketing, and Customer Service
Marriott Marquis, Times Square, New York City
Organized by CRM magazine, destinationCRM is quickly gaining recognition as both a valuable networking opportunity for top CRM executives and an excellent learning experience for top-level professionals involved in CRM purchasing decisions. Leading decision makers and managers will gather to learn how to optimally apply sales, marketing, and customer service tools and techniques by utilizing the right mix of people, processes, and technologies. destinationCRM is designed as an in-depth learning experience and will cover industry best practices from the experts.

Wednesday, August 20-Thursday, August 21, 2008
Paragon Media Planning & Buying Course
Crowne Plaza Times Square, New York, NY
This 4-module program for advertisers, media sales reps, ad agencies and media agencies is designed to teach the fundamentals of the media planning and buying process. All major forms of media are covered, including the Internet. The program consists of the following: Terms & Concepts, Media Profiles, Plan Development/Media Selection and Media Buying. While the modules are intended to be taken in sequence, if you have some familiarity with media terms & concepts as well as a pretty solid understanding of each major medium, feel free to take them in whatever order you like.

Friday, August 22, 2008
PR News 15 To Watch - Awards Entry Deadline
Event: Washington, D.C. November 2008
It’s time to enter your favorite young PR professionals in PR News’ Annual 15 to Watch competition. This program, honoring 15 budding PR leaders and creative practitioners, is open to PR professionals age 30 and under. Nominees must be a practicing communications professional at any of the following: a corporation, PR firm, nonprofit/ association, educational institution, government organization or industry supplier. Winners will be named and profiled in a fall 2008 issue of PR News and recognized at PR News’ PR People Awards luncheon on November 6, 2008.

Friday, August 22, 2008
Paragon Internet 101 & 201 Media Planning & Buying Course
Crowne Plaza Times Square, New York, NY
This 2-module program for advertisers, media sales reps, ad agencies and media agencies covers the basics as well as recent developments in online advertising. Participants will leave the session with a thorough understanding of the different options available to them as well as the process for planning and placing an online buy. The morning session provides the foundation for developing well thought out marketing solutions. The afternoon session draws upon the many principles that have been introduced in the morning and provides an understanding of how advertisers translate their marketing needs into online media solutions.

Friday, August 22, 2008
Optimizing for Universal Search
San Jose Convention Center, San Jose, CA
After attending this half-day workshop, you will be able to optimize, distribute and measure: Press releases Image Maps, Video files, RSS feeds, and free submissions for books and products. Attendees will also learn strategies and tactics for expanding the audience for their content through Google News, Yahoo! News, Google Maps, Google Product Search, Technorati, Google Image Search, Flickr, YouTube, Yahoo Video and a growing variety of other sites.

August 24-August 30, 2008

Monday, August 25-Thursday, August 28, 2008
Media Buying Academy's Boot Camp
Washington, D.C.
Our acclaimed 4-day/4-part Media Buying BootCamp—the world's only "real-world," "hands-on," "this-is-how-you-do-it," media buying course. From novice to seasoned veteran, from the basics to tricks of the trade the pros use, no stone is left unturned in this dynamic, intense, information-packed curriculum.

August 31-September 6, 2008

Wednesday, September 3-Friday, September 5, 2008
Get Smart About Interactive Advertising & Media at Laredo Group Training Seminars
The Friars Club, New York City
Comprehensive courses teach you how to successfully, buy, sell, and measure interactive media. Intelligent Selling of Internet Advertising courses teach you how to sell internet ad programs. Intelligent Planning & Buying of Interactive Media courses teach you how to plan & execute interactive advertising campaigns. Intelligent Search Engine Marketing course teaches you basic search engine optimization, pay-per-click (or SEM) and more. Learn from tenured industry veterans with real-world experience. Impartial, product-agnostic curriculum – no sales pitches from vendors! Thousands credit Laredo Group with boosting ROI – many in just days or weeks after taking these courses! Class sizes are limited and fill quickly – Register NOW! Over 20,000 professionals trained.

Thursday, September 4-Friday, September 5, 2008
SEM Canada Conference
Round-up Center, Calgary, Alberta, Canada
The first conference of the Canadian based Search Marketing Conference Series will be held in Calgary, Alberta. On the 4th and 5th of September 2008 SEM Canada – Calgary will kick off the series with a fantastic session plan catering all levels of search marketing experience.

Thursday, September 4-Sunday, September 7, 2008
2008 SPJ Convention & National Journalism Conference
Hyatt Regency Atlanta, Atlanta, GA
Additional details about the 2008 convention will be posted on the spj.org website as they become available. Please check back regularly!

September 7-September 13, 2008

Sunday, September 7-Tuesday, September 9, 2008
ABM/FIPP World Conference: B-to-B's Passport to Transformation
Roosevelt Hotel, New York City
B-to-B comes to New York! American Business Media (ABM) and International Federation of the Periodical Press (FIPP) brings together global business information leaders in the Big Apple, where they will exchange the ideas and latest information that will significantly increase their revenues and profits. This Worldwide Conference for Business Information Companies will be held September 7 – 9, 2008 in New York City. Attendees will include 500 worldwide media business leaders, of which a large number of which will be from – but not limited to - Europe, Asia, Pacific Rim, South America and Africa. Hear from a roster of leaders who will discuss and the latest business-to-business applications that matter to your business.

Monday, September 8, 2008
Inbound Marketing Summit
Boston Marriott Cambridge, Boston, MA
Take your inbound marketing education to the next level - attend the Inbound Marketing Summit where you will learn the latest strategies, techniques, and best practices around inbound marketing, including SEO, SEM, blogging, social media marketing, to generate more inbound leads and sales online.

Monday, September 8-Thursday, September 11, 2008
Media Buying Academy's Boot Camp
New York, NY
Our acclaimed 4-day/4-part Media Buying BootCamp—the world's only "real-world," "hands-on," "this-is-how-you-do-it," media buying course. From novice to seasoned veteran, from the basics to tricks of the trade the pros use, no stone is left unturned in this dynamic, intense, information-packed curriculum.

Tuesday, September 9, 2008
The Essentials Of Search Engine Marketing
Cambridge, MA
Hosted by Forrester's Shar Van Boskirk, Principal Analyst, this Workshop will help participants build search into their overall marketing efforts. Specific exercises will help marketers learn how to make their sites highly visible across search engines and learn to use Forrester's proprietary Search Marketing Review methodology to assess marketer's keyword ads to drive business results. Participants will also learn about technologies and service providers that can help them with search and how to integrate search with other channels in their marketing mix.

Tuesday, September 9, 2008
Innovation & Communications: The Roundtables
The Graduate Center/CUNY, New York, NY
Speakers include Deirdre Bigley, Vice President, Marketing, IBM Software, Americas; Jeff Dahncke, Director, Public Relations, The Pepsi Bottling Group; Saswato Das, Director Global Media Relations, Global Communications, SAP AG; Paul Dunay, Author, Buzz Marketing for Technology and Global Director, Integrated Marketing, BearingPoint; and Andrew Fox, Senior Manager, Global Communications, AMD among others.

Tuesday, September 9-Wednesday, September 10, 2008
2nd Annual Brand Activation Strategies Using Digital Out-of-Home Media
New York City
Digital out-of-home media (DOOH) is touted as the “hottest medium” today, playing a critical role in brand activation, 360-degree marketing and creativity breakthrough! The fastest growing medium since the Internet has attracted the entry of traditional media players – including NBC Everywhere and CBS Outernet – creating scale and one-stop shop. New measurement initiatives by Arbitron and Nielsen further validate and secure the medium’s placement in the overall integrated media plan.

Wednesday, September 10, 2008
Consumer Marketing Goes Digital: Online Audience Development
MPA Conference Center, New York
Traditional circulation executives are becoming equally savvy in digital strategies & tactics. Every discipline has best practices, and internet marketing is no exception. But due to the rapid pace of change in technology and marketing approaches, best practices are continually changing. In these three sessions, led by Joyce Shirer, Consumer Marketing Consultant, you will learn practical knowledge and a comprehensive overview of what's working in online marketing and audience development today.

Wednesday, September 10-Thursday, September 11, 2008
Paragon Media - Media Planning & Buying Seminar
Atlanta Buckhead Hotel, Atlanta, GA
This program for advertisers, media sales reps, ad agencies and media agencies is designed to teach the fundamentals of the media planning and buying process. All major forms of media are covered, including the Internet. Our 4 module Media Planning & Buying Seminar is scheduled over 2 days. While the modules are intended to be taken in sequence, if you have some familiarity with media terms & concepts as well as a pretty solid understanding of each major medium, feel free to take them in whatever order you like.

Thursday, September 11-Saturday, September 13, 2008
IzeaFest
Grand Bohemian Hotel, Orlando, FL
Connect with other social marketers and content creators. Meet innovative and creative internet personalities. And learn how to become a well-rounded blogger at this three-day event to educate and connect bloggers and advertisers.

Friday, September 12, 2008
Paragon Media - Internet Media Planning & Buying 101 and 201
Atlanta Buckhead Hotel, Atlanta, GA
This 2-module program for advertisers, media sales reps, ad agencies and media agencies covers the basics as well as recent developments in online advertising. Participants will leave the session with a thorough understanding of the different options available to them as well as the process for planning and placing an online buy. The morning session provides the foundation for developing well thought out marketing solutions. The afternoon session draws upon the many principles that have been introduced in the morning and provides an understanding of how advertisers translate their marketing needs into online media solutions.

Friday, September 12-Wednesday, September 17, 2008
The New York Television Festival
New York, NY
The NYTVF was founded in 2005 as the industry's first recognized independent television festival, providing a platform to elevate the work of artists creating for the small screen. Held annually each fall in New York City, the birthplace of modern television, the Festival unites artists, executives, industry figures, and fans together in one forum to celebrate the medium and to help shape its future.

September 14-September 20, 2008

Sunday, September 14-Wednesday, September 17, 2008
iMedia Brand Summit
Loews Coronado Bay Resort, San Diego, California
Now in its seventh year, the Brand Summit's primary goal is to bring together brand marketing executives with peers and solution providers to share ideas and tackle hard issues surrounding the integration and application of interactive media in their overall marketing mix. iMedia's Brand Summits deliver a dynamic combination of session content featuring top-level speakers and numerous opportunities for networking between marketers and solution providers in an exclusive, invitation-only environment.

Monday, September 15, 2008
Partnership Marketing Seminar
Toronto, ON
Google, Microsoft, Amazon, Ebay, Dell, Starbucks and Yahoo have become ‘it’ within their respective industries because they have taken a concept and decided that they are going to dominate, or in some cases, “own their category”. The aforementioned brands are industry innovators, but how did they get there and what do they have in common? Loaded questions indeed, but if you dig deeper, every single one of them has an exceptional business model and a very strong consumer value proposition.

Monday, September 15-Wednesday, September 17, 2008
DDC2008: The Future of Yellow Pages
Hyatt Regency - Atlanta, Georgia
This is The Kelsey Group’s 28th Yellow Pages conference, attracting the widest and most diverse audience in the Yellow Pages community. The conference agenda reflects the priorities of today’s publishers, which must balance the need to focus on the basics—selling and publishing the best print directories they can in the current economy—with finding ways to achieve sustainable, long-term growth in a changing marketplace.

Monday, September 15-Thursday, September 18, 2008
Media Buying Academy's Boot Camp
Birmingham, AL
Our acclaimed 4-day/4-part Media Buying BootCamp—the world's only "real-world," "hands-on," "this-is-how-you-do-it," media buying course. From novice to seasoned veteran, from the basics to tricks of the trade the pros use, no stone is left unturned in this dynamic, intense, information-packed curriculum.

Tuesday, September 16-Thursday, September 18, 2008
RoadShow: Where Brands and Entertainment Meet
Hollywood, CA
There's no other event like it. RoadShow is where entertainment and brand marketers meet and make amazing things happen.You'll have direct access to 100 marketing execs from 40 top entertainment companies. Discover opportunities to engage your consumer and enhance your marketing efforts in a way that only an entertainment tie-in can. At RoadShow, you've got a front-row seat to an extraordinary array of promotional opportunities. You'll see what's in development, meet the right people and develop powerful partnerships for your brand.

Tuesday, September 16, 2008
Brand 2.0
Cambridge, MA
Hosted by Forrester's Lisa Bradner, Senior Analyst and Cindy Commander, Analyst. The proliferation of marketing channels and the pressure to show results faster than ever before has many marketing leaders questioning whether spending money on brands is a good investment and if so, how to measure and show results for that money. This Workshop will look at how brand marketing is changing and how marketing leaders can do more to build long term brand equity while showing near term results.

Tuesday, September 16-Friday, September 19, 2008
Web 2.0 Expo
Javits Center, New York, NY
Web 2.0 Expo was launched to connect the builders of the web with the brightest minds, hottest ideas, and most valuable tools - and with each other. Web 2.0 Expo is for the builders of the next generation web: designers, developers, entrepreneurs, marketers, business strategists, and venture capitalists, people who have experiences to share and a passion for learning - the hot new thing, lessons from failures, innovations and inspirations, and the practical applications of all of the above.

Wednesday, September 17-Thursday, September 18, 2008
Transforming Your Firm's Customer Experience
Cambridge, MA
Hosted by Forrester's Adele Sage, Analyst and Bruce Temkin, Vice President and Principal Analyst. In this interactive, two-day Workshop, learn how to apply tools and methodologies to dramatically improve your firm's customer experience and infuse customer-centricity into its DNA. Forrester analysts teach you concepts like Experience-Based Differentiation and the voice of the customer, which you then apply in hands-on exercises with other attendees.

Thursday, September 18-Friday, September 19, 2008
OMMA Global- New York Conference and Expo
New York Marriott Marquis, New York City
It's a New Madison Avenue out there, a reality that affects all sides of the media business. Marketers, who are allocating more money than ever to the digital sector, face a glut of creative possibilities as independent marketing services shops swell the market, and large players like Microsoft and the ad agency conglomerates further consolidate their digital holdings. Meanwhile, consumers have taken full control of their media consumption. On the Web, content providers have accommodated them by offering tools to create their own experience, but the monetization puzzle still remains.

Thursday, September 18-Friday, September 19, 2008
How To Sell Professional Services
Batterymarch Conference Center, Boston, MA
So maybe you didn't enter your profession so you could sell all day. But the world of professional services has changed considerably in recent years. Companies can no longer rely on one or two Rainmakers to hunt and feed the rest. Every professional must become involved in growing the company through developing new clients and growing old ones. Get the knowledge, skills, and confidence you need to succeed in becoming a service firm rainmaker in this interactive, two-day seminar.

September 21-September 27, 2008

Monday, September 22, 2008
Creative Media Awards
New York City
Join Media magazine for its fifth annual Creative Media Awards on September 22, 2008 in New York City, as it pays tribute to advertisers and their agencies for the year's most creative and innovative media campaigns. Winners in 17 categories will be honored for outstanding creativity in media planning and buying. The top overall campaign of the year will be awarded Best in Show. Creativity will be judged on unique and innovative approaches that succeeded in achieving campaign goals and breaking through to the consumer.

Monday, September 22-Thursday, September 25, 2008
Media Buying Academy's Boot Camp
Orlando, FL
Our acclaimed 4-day/4-part Media Buying BootCamp—the world's only "real-world," "hands-on," "this-is-how-you-do-it," media buying course. From novice to seasoned veteran, from the basics to tricks of the trade the pros use, no stone is left unturned in this dynamic, intense, information-packed curriculum.

Tuesday, September 23-Wednesday, September 24, 2008
8th Annual New York International Film & TV Finance Summit
The Regency Hotel, New York, NY
This long running event brings together a senior roster of film finance professionals, commercial investment bankers, independent producers, studio executives and legal and tax accounting advisors to share practical experience and technical knowledge on the complex issues involved in financing film and television productions. The longest running and most successful event of its kind!

Tuesday, September 23-Thursday, September 25, 2008
Streaming Media West: The Business & Technology of Online Video
San Jose McEnery Convention Center, San Jose, CA
Attended by more than 2,500 executives last year, Streaming Media West is the only show that covers both the business of online video and the technology of streaming, downloading, Webcasting, Internet TV, IPTV, and mobile video. Covering both corporate and consumer business, technology, and content issues in the enterprise, advertising, media and entertainment, broadcast, and education markets, Streaming Media West is about more than just streaming! Streaming Media West 2008 combines cutting-edge exhibitors and intensive conference sessions with more than 100 speakers, giving you the chance to hear and see the best and the brightest minds in the online video industry—at the podium, in the Exhibit Hall, and among the attendees.

Wednesday, September 24-Thursday, September 25, 2008
2nd Annual Multicultural Marketing: Why One Size Doesn't Fit All: Reaching Today's Diverse Consumers
Toronto, ON
Multicultural marketing is fast becoming, not the trend, but the norm in Canada. Marketers are much more aware of the significant opportunity that varying demographic groups present. What's more, they realize that they can no longer afford to neglect the combined buying power of ethnic Canadians as, nearly one in five Canadians are now foreign-born. To appeal to these highly lucrative and diverse audiences, marketers are now abandoning traditional mass marketing practices in favour of laser-focused, multicultural marketing efforts. This conference will help you understand Canada's diverse communities and position your products and services in ways that best speak to the needs and desires of specific ethnic groups.

Thursday, September 25, 2008
STAR Showcase: Out of Home Innovations
Jacob Javits Convention Center, New York, NY
Annual awards presentation event by the Outdoor Advertising Association of America (OAAA). See website for event details.

Thursday, September 25, 2008
AdMonsters Digital Operations Leadership Forum US VI
Digital Sandbox, New York, NY
AdMonsters Leadership Forum, held twice a year, brings together the most senior members of the online ad operations community for a day of workshops, member-led presentations, and peer-certified best practice recommendations. This forum is truly a meeting of the minds for those leading operations online.

Thursday, September 25, 2008
Big Picture Marketing in a Multi-Channel World
Boston Marriott Newton, Boston, MA
In today's multi-channel world, consumers are in the driver's seat. They choose how and when they will do business with your company. And how your consumers get information is getting more and more fractured: TV, advertising, radio, print, direct mail, e-mail, web sites, RSS, blogs, SMS — the list keeps growing. Our executive-level seminar will show you the strategic view and also give you the actionable tips and ideas you need to create a singular brand experience for your company. Packed with valuable information and led by industry experts.

Thursday, September 25-Friday, September 26, 2008
MarketingSherpa & MarketingExperiments Landing Page Optimization Workshop - East
Ponte Vedra, FL
At the Landing Page Optimization Workshop - East Coast, you’ll discover exactly what you need to change on YOUR key landing pages. Every single moment of the day and a half is carefully planned to help you increase your revenue. The workshop features live optimization and personal advice from the optimization experts at MarketingExperiments and MarketingSherpa.

September 28-October 4, 2008

Monday, September 29, 2008
IAB MIXX Canada Conference Series
Carlu Theatre, Toronto, ON, Canada
When looking for marketing success, advertisers know that a mix of both offline and Online tactics boosts response rate and sales. The same goes for within Online: mix Display, Search, Email, Video, Sponsorships, Widgets, Wikis, User-Generated Content and Social Media Marketing—and what you get is awareness and impact that is light years beyond the sum of its parts. Stay ahead of the curve—knowing that the Interactive Media advertising landscape is changing at a faster rate every year, our new IAB Canada MIXX Canada Conference Series is designed to keep marketers and advertisers ahead of the curve, by focusing on leading-edge speakers, from both within Canada and around the globe.

Monday, September 29-Tuesday, September 30, 2008
InterAct 2008 - The Interactive Media Event of the Year - Merging Strategy, Creativity, and Technology
Ronald Reagan Conference Center, Washington, DC
InterAct 2008 is truly the interactive media event of the year for attendees and exhibitors. InterAct 2008 will gather together over 35 of the top creative, strategic, and tactical marketing minds to discuss proven methods and best practices to: Develop new business leads, create conceptual Web site designs, branding strategy, effective user experience, turnkey web solutions, search optimization, rich media, video on the web, increase Web market share, benefits of Social Media on the Web. Plus, interactive employment outlooks, and future forecast for interactive media growth for local, regional and national markets. To see the complete InterAct 2008 agenda, speakers list, and sponsorship/ exhibitor opportunities, please go to www.interact2008.com.

Monday, September 29-Thursday, October 2, 2008
Media Buying Academy's Boot Camp
Chicago, IL
Our acclaimed 4-day/4-part Media Buying BootCamp—the world's only "real-world," "hands-on," "this-is-how-you-do-it," media buying course. From novice to seasoned veteran, from the basics to tricks of the trade the pros use, no stone is left unturned in this dynamic, intense, information-packed curriculum.

Wednesday, October 1, 2008
The MIMA Summit
Minneapolis, MN
It's a conference. It's a party. It's the best thing since the Apple IIe. Give it up for MIMA Summit 08! Yep, it's gonna be real, real good. To begin, we've got two amazing keynote presenters: Rebecca Lieb and Ze Frank. Lieb is former editor-in-chief of the ClickZ Network. Ze Frank is a comedian, composer, and web-celeb extraordinaire. All that plus more smart speakers, good food and interesting conversation.

Wednesday, October 1, 2008
Agency Bootcamp on Social Media
LuLu Restaurant & Bar, San Francsico, CA
Interactive discussion about social media marketing strategies and solutions, led by some of the leaders in the industry. LUNCH WILL BE PROVIDED. Seating is limited. Who: Agencies Why: To help agencies understand the relevance of social media, and how to integrate it into their current Marketing initiatives and client base. What you will learn: the makeup of a successful social media campaign; common mistakes and misconceptions; steps to maximize the ROI of your campaign; what the future holds for social media; and answers to your own questions. You are encouraged to participate in this interactive format.

Wednesday, October 1-Thursday, October 2, 2008
Maximizing Ad Sales | Two-Day Certificate Program
MPA Conference Center, New York, NY
Earning the Right to Win Business, smart ways to land appointments and build trust with advertisers; Strategic Probing, how to question to develop the maximum amount of business; Winning Presentations, transform information into true communication; Closing, Negotiating and Keeping Business. Led by Anne Miller, author of the new Metaphorically Selling, is well-known in the magazine industry as a respected author, speaker, and seminar leader. In the last twenty years, she has taught salespeople at more than 100 publications how to sell millions of dollars worth of advertising space.

Wednesday, October 1-Thursday, October 2, 2008
Get Smart About Interactive Advertising & Media at Laredo Group Training Seminars
The Crowne Plaza SF Int'l. Airport
Comprehensive courses teach you how to successfully, buy, sell, and measure interactive media. Intelligent Selling of Internet Advertising courses teach you how to sell internet ad programs. Intelligent Planning & Buying of Interactive Media courses teach you how to plan & execute interactive advertising campaigns. Learn from tenured industry veterans with real-world experience. Impartial, product-agnostic curriculum – no sales pitches from vendors! Thousands credit Laredo Group with boosting ROI – many in just days or weeks after taking these courses! Class sizes are limited and fill quickly – Register NOW! Over 20,000 professionals trained.

Thursday, October 2, 2008
Agency Bootcamp on Social Media
Maggiano's Farmers Market, Los Angeles, CA
Interactive discussion about social media marketing strategies and solutions, led by some of the leaders in the industry. LUNCH WILL BE PROVIDED. Seating is limited. Who: Agencies Why: To help agencies understand the relevance of social media, and how to integrate it into their current Marketing initiatives and client base. What you will learn: the makeup of a successful social media campaign; common mistakes and misconceptions; steps to maximize the ROI of your campaign; what the future holds for social media; and answers to your own questions. You are encouraged to participate in this interactive format.

Thursday, October 2-Friday, October 3, 2008
IABC Business Writing Conference
The Allerton Hotel, Chicago
The IABC Business Writing Conference offers training or retraining on the essential skills you need to write clearly and persuasively in the workplace. This conference will help you write for employees, shareholders, CEOs and the media. You'll hear from experienced professionals on writing for different media such as web and print. You will learn how to overcome information overload to reach your readers and how to improve your writing skills immediately.

Thursday, October 2-Friday, October 3, 2008
Focalyst Executive Forum 2008
Pier 60, Chelsea Piers, New York City
At 125 million strong, Boomers and mature consumers spend over $3 trillion annually and represent one of the biggest business opportunities of the 21st century. Join us at the Focalyst Executive Forum to get the latest insights on reaching this multi-faceted market, staying relevant and driving growth in challenging economic times. This year’s theme, The Changing Boomer Equation, will offer the latest trends, research and strategies for succeeding with the Boomer consumer, both in the U.S. and globally.

Friday, October 3, 2008
PR News Conferences Digital PR “Next Practices” Summit
Grand Hyatt, New York city
What role will PR play in Web 3.0 – and, just as importantly, what role will YOU play? How can you leverage the traditional tenets of online communications and the “next practices” without spending your every last dollar and hour on new media? PR News' Digital PR “Next Practices” Summit is not your typical conference: It's just one day of your time, and it's designed for you and your team. We've brought together not only the thought leaders in digital PR, but experts who are willing to share ideas, tactics and lessons learned, and who want you to succeed. We'll show, we'll tell, and we'll make sure that you leave this one-day summit equipped with a smarter, more cost-effective PR plan that harnesses the power of online to improve your organization's reputation, mindshare and bottom line.

October 5-October 11, 2008

Sunday, October 5-Tuesday, October 7, 2008
B-to-B Demand Generation Summit 2008
Seaport Hotel, Boston, MA
Join 550 B-to-B marketers in either Boston or San Francisco for MarketingSherpa's 5th annual B-to-B Demand Generation Summit, and hear exclusive research, expert presentations from large, middle-sized and small companies, and all new case studies from the trenches. Also, as part of our Expert B-to-B Marketers Package, this year we’re introducing a full day of training for those who want it. The topic is on Landing Page Optimization, and it takes place the Sunday before the Summit presentations begin.

Sunday, October 5-Wednesday, October 8, 2008
Digital Strategies for Media Executives
Northwestern University, Evanston IL
Innovation and rapid development of new digital products and strategies are today’s business imperatives for companies that produce or distribute news. This new seminar provides valuable data, expert advice and fresh perspectives on how legacy and new media companies can successfully compete and co-exist in the rapidly changing digital environment. The Digital Strategies for Media Executives seminar will help you get up to speed quickly on what you need to know to for your organizations’ digital media presence. Executives will leave this seminar well prepared to accelerate their company’s digital growth.

Monday, October 6, 2008
IAB MIXX Canada Conference Series
Montreal Marriott Chateau Champlain, Montreal, QC, Canada
When looking for marketing success, advertisers know that a mix of both offline and Online tactics boosts response rate and sales. The same goes for within Online: mix Display, Search, Email, Video, Sponsorships, Widgets, Wikis, User-Generated Content and Social Media Marketing—and what you get is awareness and impact that is light years beyond the sum of its parts. Stay ahead of the curve—knowing that the Interactive Media advertising landscape is changing at a faster rate every year, our new IAB Canada MIXX Canada Conference Series is designed to keep marketers and advertisers ahead of the curve, by focusing on leading-edge speakers, from both within Canada and around the globe.

Monday, October 6-Thursday, October 9, 2008
Media Buying Academy's Boot Camp
Nashville, TN
Our acclaimed 4-day/4-part Media Buying BootCamp—the world's only "real-world," "hands-on," "this-is-how-you-do-it," media buying course. From novice to seasoned veteran, from the basics to tricks of the trade the pros use, no stone is left unturned in this dynamic, intense, information-packed curriculum.

Tuesday, October 7, 2008
IAB MIXX Canada Conference Series
Montreal Marriott Chateau Champlain, Montreal, QC, Canada
Knowing that the Interactive Media advertising landscape is changing at a faster rate every year, our new IAB Canada MIXX Canada Conference Series is designed to keep marketers and advertisers ahead of the curve, by focusing on leading-edge speakers, from both within Canada and around the globe. In our half-day roadshows, each three-hour presentation will include an update on the changing Interactive landscape in Canada, plus eight advertiser case studies from our collection of Canada's top Online publishers.

Wednesday, October 8, 2008
IAB MIXX Canada Conference Series
Pier 21, Halifax, NS, Canada
Knowing that the Interactive Media advertising landscape is changing at a faster rate every year, our new IAB Canada MIXX Canada Conference Series is designed to keep marketers and advertisers ahead of the curve, by focusing on leading-edge speakers, from both within Canada and around the globe. In our half-day roadshows, each three-hour presentation will include an update on the changing Interactive landscape in Canada, plus eight advertiser case studies from our collection of Canada's top Online publishers.

Saturday, October 11-Thursday, October 16, 2008
DMA08 Conference & Exhibition
Las Vegas Convention Center, Las Vegas, NV
DMA's annual conference and exhibition, DMA08, will be hosted in Las Vegas in 2008. DMA08, the global event for integrated marketing, will feature more than 100 educational sessions, plus roundtables, case studies, white papers and research reports. DMA08's exhibit hall will host more than 575 leading marketing solution companies covering all aspects of marketing and advertising.

October 12-October 18, 2008

Monday, October 13-Thursday, October 16, 2008
Media Buying Academy's Boot Camp
Las Vegas, NV
Our acclaimed 4-day/4-part Media Buying BootCamp—the world's only "real-world," "hands-on," "this-is-how-you-do-it," media buying course. From novice to seasoned veteran, from the basics to tricks of the trade the pros use, no stone is left unturned in this dynamic, intense, information-packed curriculum.

Wednesday, October 15, 2008
The Future of Hispanic-Latin Entertainment, Media and Technology Markets
The New York Times - The Times Center, New York, NY
The 2008 Convergence conference is the premier event for Latin media, entertainment, and technology CEOs and executives looking to grow their business and new opportunities with Latin audiences and to reach the mainstream. This one-day event brings the best minds in the Latin media, entertainment and technology markets and is presented by New York City’s Latin Media and Entertainment Commission (LMEC) in partnership with LatinVision Media.

Wednesday, October 15, 2008
IAB MIXX Canada Conference Series
National Gallery of Canada, Ottawa, ON, Canada
Knowing that the Interactive Media advertising landscape is changing at a faster rate every year, our new IAB Canada MIXX Canada Conference Series is designed to keep marketers and advertisers ahead of the curve, by focusing on leading-edge speakers, from both within Canada and around the globe. In our half-day roadshows, each three-hour presentation will include an update on the changing Interactive landscape in Canada, plus eight advertiser case studies from our collection of Canada's top Online publishers.

Wednesday, October 15-Thursday, October 16, 2008
Executing Social Media - Interactive Conference & Workshops
Atlanta, Georgia
Interactive, practical and fast-paced...the 4th Communitelligence Executing Social Media Conference & Workshop is designed to explore the nuts and bolts of social media, with the emphasis on peer sharing, collaborating and building on real world experiences. The jam-packed conference delivers practical, how-to take-aways from two-dozen of the most experienced experts and practitioners who are boldly executing successful new media programs today.

Wednesday, October 15-Thursday, October 16, 2008
The Digital Signage Show
Jacob Javits Center, New York, NY
The Digital Signage Show offers an in-depth look at how digital signage and customer and employee facing technology can bring increased revenue and improved customer experiences for your brand as well as your organization. The issues faced by out-of-home (OOH) digital signage deployments - whether one location to thousands, interactive or dynamic - are at the core of the educational sessions at The Digital Signage Show.

Wednesday, October 15-Friday, October 17, 2008
Get Smart About Interactive Advertising & Media at Laredo Group Training Seminars
The Friars Club, New York City
Comprehensive courses teach you how to successfully, buy, sell, and measure interactive media. Intelligent Selling of Internet Advertising courses teach you how to sell internet ad programs. Intelligent Planning & Buying of Interactive Media courses teach you how to plan & execute interactive advertising campaigns. Intelligent Research, Targeting & Measurement of Interactive Ads & Audiences course teaches you how to set measurable campaign objectives using KPIs and build target audience segments and more. Learn from tenured industry veterans with real-world experience. Impartial, product-agnostic curriculum – no sales pitches from vendors! Thousands credit Laredo Group with boosting ROI – many in just days or weeks after taking these courses! Class sizes are limited and fill quickly – Register NOW! Over 20,000 professionals trained.

Thursday, October 16, 2008
IAB MIXX Canada Conference Series
Calgary Telus Convention Center, Calgary, AB, Canada
Knowing that the Interactive Media advertising landscape is changing at a faster rate every year, our new IAB Canada MIXX Canada Conference Series is designed to keep marketers and advertisers ahead of the curve, by focusing on leading-edge speakers, from both within Canada and around the globe. In our half-day roadshows, each three-hour presentation will include an update on the changing Interactive landscape in Canada, plus eight advertiser case studies from our collection of Canada's top Online publishers.

Friday, October 17, 2008
Agency BootCamp : Social Media Special Forces
New York, NY
An exclusive one day intensive event designed to help marketers identify specific, relevant, tactical opportunities for their organization within social media. The event will consist of 4 interactive sessions centered around key areas of social media followed by 2 intensive tactical workshops. The workshops will be designed to create a realtime social media strategy for 2 of the participating companies. The day will end with 1 on 1 sessions with the drill sergeants and group Q&A.

Friday, October 17, 2008
IAB MIXX Canada Conference Series
Pan Pacific Vancouver, Vancouver, BC, Canada
Knowing that the Interactive Media advertising landscape is changing at a faster rate every year, our new IAB Canada MIXX Canada Conference Series is designed to keep marketers and advertisers ahead of the curve, by focusing on leading-edge speakers, from both within Canada and around the globe. In our half-day roadshows, each three-hour presentation will include an update on the changing Interactive landscape in Canada, plus eight advertiser case studies from our collection of Canada's top Online publishers.

October 19-October 25, 2008

Monday, October 20, 2008
IAB MIXX Canada Conference Series
Capitol Theatre, Toronto, ON, Canada
Knowing that the Interactive Media advertising landscape is changing at a faster rate every year, our new IAB Canada MIXX Canada Conference Series is designed to keep marketers and advertisers ahead of the curve, by focusing on leading-edge speakers, from both within Canada and around the globe. In our half-day roadshows, each three-hour presentation will include an update on the changing Interactive landscape in Canada, plus eight advertiser case studies from our collection of Canada's top Online publishers.

Monday, October 20-Thursday, October 23, 2008
Media Buying Academy's Boot Camp
Pittsburgh, PA
Our acclaimed 4-day/4-part Media Buying BootCamp—the world's only "real-world," "hands-on," "this-is-how-you-do-it," media buying course. From novice to seasoned veteran, from the basics to tricks of the trade the pros use, no stone is left unturned in this dynamic, intense, information-packed curriculum.

Tuesday, October 21-Thursday, October 23, 2008
Marketing Connections 2008
Mandalay Bay Hotel, Las Vegas
Description: Marketing Connections is an event dedicated to the notion that there is great power and strategic value in integrating all the pieces of the modern marketing landscape. For both established and emerging marketing leaders, this event focuses on building a holistic understanding of marketing strategy, with a closer look at integrating traditional and emerging media, leading attendees back to their most important goal – generating effective outcomes for their customers. From dialogues with marketing experts to case studies of campaigns illustrating best practices, Marketing Connections is a way to navigate towards success in the new marketing age.

Wednesday, October 22-Friday, October 24, 2008
Mastering Magazine Production | Three-Day Certificate Program
MPA Conference Center, New York, NY
This three-day program is geared toward production managers who work for large companies and find their jobs too specialized to give them a broad understanding of operations, and for production people who work for smaller companies and need to know about all aspects of manufacturing and distribution in order to do their jobs well. A Production Management Certificate will be awarded upon completion.

Friday, October 24-Sunday, October 26, 2008
Landing Page Optimization Workshop at B-to-B Demand Generation Summit 2008 - West
Palace Hotel, San Francisco, CA
At the Landing Page Optimization Workshop you’ll come away with: a systematic and proven methodology for optimizing all of your landing pages; a way to analyze and improve a key landing page for your lead-gen paths; and a professional certification in Landing Page Optimization. Improving the effectiveness of your landing pages is one of the quickest (and most cost-effective) ways to increase conversions and generate quality leads.

October 26-November 1, 2008

Sunday, October 26-Tuesday, October 28, 2008
B-to-B Demand Generation Summit 2008
Palace Hotel, San Francisco, CA
Join 550 B-to-B marketers in either Boston or San Francisco for MarketingSherpa's 5th annual B-to-B Demand Generation Summit, and hear exclusive research, expert presentations from large, middle-sized and small companies, and all new case studies from the trenches. Also, as part of our Expert B-to-B Marketers Package, this year we’re introducing a full day of training for those who want it. The topic is on Landing Page Optimization, and it takes place the Sunday before the Summit presentations begin.

Monday, October 27-Wednesday, October 29, 2008
Get Smart About Interactive Advertising & Media at Laredo Group Training Seminars
The Westin Michigan Avenue, Chicago
Comprehensive courses teach you how to successfully, buy, sell, and measure interactive media. Intelligent Selling of Internet Advertising courses teach you how to sell internet ad programs. Intelligent Planning & Buying of Interactive Media courses teach you how to plan & execute interactive advertising campaigns. Intelligent Research, Targeting & Measurement of Interactive Ads & Audiences course teaches you how to set measurable campaign objectives using KPIs and build target audience segments and more. Learn from tenured industry veterans with real-world experience. Impartial, product-agnostic curriculum – no sales pitches from vendors! Thousands credit Laredo Group with boosting ROI – many in just days or weeks after taking these courses! Class sizes are limited and fill quickly – Register NOW! Over 20,000 professionals trained.

Tuesday, October 28-Wednesday, October 29, 2008
Forrester's Consumer Forum 2008
Gaylord Texan, Dallas, TX
The Internet and mobile technology have changed consumer behavior. Reaching consumers in the right channel at the right time is more complex than ever, especially as the role and influence of consumers' networks and communities increase. At Forrester's Consumer Forum 2008, you'll learn proven strategies for winning customers' dollars and loyalty today and in the future. Industry executives and Forrester analysts will address critical issues confronting consumer-facing companies.

Wednesday, October 29, 2008
OMMA Video
Hyatt Regency Century Plaza, Los Angeles, CA
At OMMA Video, we’ll hear from the pioneers and leaders in the online video world both on the buy side and the sell side about where the fast-moving online video market stands. After two years of dynamic change, are we any closer to moving beyond the pre-roll? Big brands are starting to take better advantage of branded entertainment as a platform for their own video assets, but are they effectively getting into the Web eco-system and really attracting users? The players are here to fight it out, but over which audience and where? And for whose ad money…when?

Wednesday, October 29-Thursday, October 30, 2008
Emarketing 8 East Conference and Expo
Hilton Doubletree, Buckeye District, Atlanta, GA
eM8-Atlanta provides the forum for the very latest trends, best practices, processes and ideas that are transforming the future of marketing. This conference will give you practical ideas and tools for significantly improving your marketing programs. 15 focused sessions contain so much new content and cutting edge actionable ideas and processes you should bring your entire team.

Thursday, October 30, 2008
OMMA Mobile
Hyatt Regency Century Plaza, Los Angeles, CA
OMMA Mobile will explore how the mobile platform can and will interact with a media planning world. Its other objective; which is designed for mobile marketers, vendors, brand marketers, content producers and agency executives is to learn about the latest trends and information on mobile marketing. Top advertisers, agencies, mobile vendors, carriers, publishers and content companies will discuss and debate the shape of one of the fastest growing online advertising markets of the year.

November 2-November 8, 2008

Monday, November 3-Thursday, November 6, 2008
Media Buying Academy's Boot Camp
Seattle, WA
Our acclaimed 4-day/4-part Media Buying BootCamp—the world's only "real-world," "hands-on," "this-is-how-you-do-it," media buying course. From novice to seasoned veteran, from the basics to tricks of the trade the pros use, no stone is left unturned in this dynamic, intense, information-packed curriculum.

Wednesday, November 5-Saturday, November 8, 2008
ICMA Miami General Meeting
Trump International, Miami, FL
The dates have been confirmed, the venue secured and now the draft program has been published for the Miami General Meeting. The theme is "Transforming Classifieds" and we already have an excellent line-up of topics and sessions for you to enjoy; speakers will be revealed throughout the spring and summer. Put the dates in your diary now, and get ready to enjoy some late autumn warmth in the Sunshine State of Florida!

Thursday, November 6, 2008
PR People Awards
National Press Club, Washington, D.C.
PR News’ PR People Awards competition is your opportunity to showcase the top talent, the innovators and passionate professionals who day in, day out are making communications matter in the marketplace. The winners of this annual program set the benchmark for PR and underscore the outstanding PR achievements made in the past year. Nominate your colleagues, or self-nominate; either way, we want to meet the best in PR and introduce them to the thousands of readers of PR News and their key stakeholders. The winners of the PR People Awards will be profiled in the PR News All-Stars Special Issue, online and at an awards luncheon on November 6, 2008 at the National Press Club in D.C.

Thursday, November 6, 2008
PR News 15 To Watch Awards
Washington, D.C.
It’s time to enter your favorite young PR professionals in PR News’ Annual 15 to Watch competition. This program, honoring 15 budding PR leaders and creative practitioners, is open to PR professionals age 30 and under. Nominees must be a practicing communications professional at any of the following: a corporation, PR firm, nonprofit/ association, educational institution, government organization or industry supplier. Winners will be named and profiled in a fall 2008 issue of PR News and recognized at PR News’ PR People Awards luncheon on November 6, 2008.

November 9-November 15, 2008

Monday, November 10-Wednesday, November 12, 2008
Get Smart About Interactive Advertising & Media at Laredo Group Training Seminars
The Beverly Hilton, Los Angeles
Comprehensive courses teach you how to successfully, buy, sell, and measure interactive media. Intelligent Selling of Internet Advertising courses teach you how to sell internet ad programs. Intelligent Planning & Buying of Interactive Media courses teach you how to plan & execute interactive advertising campaigns. Intelligent Search Engine Marketing course teaches you basic search engine optimization, pay-per-click (or SEM) and more. Intelligent Research, Targeting & Measurement of Interactive Ads & Audiences course teaches you how to set measurable campaign objectives using KPIs and build target audience segments and more. Learn from tenured industry veterans with real-world experience. Impartial, product-agnostic curriculum – no sales pitches from vendors! Thousands credit Laredo Group with boosting ROI – many in just days or weeks after taking these courses! Class sizes are limited and fill quickly – Register NOW! Over 20,000 professionals trained.

Monday, November 10-Thursday, November 13, 2008
Media Buying Academy's Boot Camp
Houston, TX
Our acclaimed 4-day/4-part Media Buying BootCamp—the world's only "real-world," "hands-on," "this-is-how-you-do-it," media buying course. From novice to seasoned veteran, from the basics to tricks of the trade the pros use, no stone is left unturned in this dynamic, intense, information-packed curriculum.

Tuesday, November 11, 2008
Principles of Value-Based Compensation
The Mid-America Club, Chicago, IL
Agency leaders need to rethink how their agency adds value. Industry executives are wrestling with strategies for differentiating their firm’s service offering. Thought leaders are crafting mechanisms for linking agency value creation to client business performance and agency compensation. “Principles of Value-Based Compensation” will help your agency executive team learn foundational principles that will help you change your business paradigm so that you can create more value and capture that value through value pricing.

Wednesday, November 12, 2008
Advanced Practices of Value-Based Compensation
The Mid-America Club, Chicago, IL
Marketers endorse an expanded dialog on scope of value and many leading advertisers express a high level of interest in aligning economic interests with key marketing services providers. “Advanced Practices of Value-Based Compensation” will help agency executives determine how to assess a broader range of pricing options, establish value-based pricing and learn new value pricing strategies that have succeeded in the marketplace.

November 16-November 22, 2008

Monday, November 17-Tuesday, November 18, 2008
Landing Page Optimization Workshop – West
Santa Monica, CA
In a softening economy, marketers look for ways to improve their results. Whether you’re going to focus spending on lower-cost tactics or try to grab market share when competitors cut back, you’ll want to apply strategies with proven ROI. Improving the effectiveness of your landing pages is one of the quickest (and most cost-effective) ways to increase conversions and sales. At the Landing Page Optimization Workshop - West, you’ll discover exactly what you need to change on YOUR key landing pages. Every single moment of the day and a half is carefully planned to help you increase your revenue. The workshop features live optimization and personal advice from the optimization experts at MarketingExperiments and MarketingSherpa.

Monday, November 17-Wednesday, November 19, 2008
Get Smart About Interactive Advertising & Media at Laredo Group Training Seminars
The Friars Club, New York City
Comprehensive courses teach you how to successfully, buy, sell, and measure interactive media. Intelligent Selling of Internet Advertising courses teach you how to sell internet ad programs. Intelligent Planning & Buying of Interactive Media courses teach you how to plan & execute interactive advertising campaigns. Intelligent Search Engine Marketing course teaches you basic search engine optimization, pay-per-click (or SEM) and more. Learn from tenured industry veterans with real-world experience. Impartial, product-agnostic curriculum – no sales pitches from vendors! Thousands credit Laredo Group with boosting ROI – many in just days or weeks after taking these courses! Class sizes are limited and fill quickly – Register NOW! Over 20,000 professionals trained.

Monday, November 17-Thursday, November 20, 2008
Media Buying Academy's Boot Camp
Madison, WI
Our acclaimed 4-day/4-part Media Buying BootCamp—the world's only "real-world," "hands-on," "this-is-how-you-do-it," media buying course. From novice to seasoned veteran, from the basics to tricks of the trade the pros use, no stone is left unturned in this dynamic, intense, information-packed curriculum.

Monday, November 17-Thursday, November 20, 2008
Media Buying Academy's Boot Camp
Cincinnati, OH
Our acclaimed 4-day/4-part Media Buying BootCamp—the world's only "real-world," "hands-on," "this-is-how-you-do-it," media buying course. From novice to seasoned veteran, from the basics to tricks of the trade the pros use, no stone is left unturned in this dynamic, intense, information-packed curriculum.

Wednesday, November 19-Friday, November 21, 2008
ILM:08 - Interactive Local Media 2008
Hyatt Regency, Santa Clara, CA
The Kelsey Group’s annual conference devoted to digital media with a local focus. This event provides a 360-degree view of the local marketplace, covering a range of important topics, including local search, Internet Yellow Pages, vertical directories, Internet video, online classifieds, social media and mobile search.

November 30-December 6, 2008

Monday, December 1-Thursday, December 4, 2008
Media Buying Academy's Boot Camp
Charlotte, NC
Our acclaimed 4-day/4-part Media Buying BootCamp—the world's only "real-world," "hands-on," "this-is-how-you-do-it," media buying course. From novice to seasoned veteran, from the basics to tricks of the trade the pros use, no stone is left unturned in this dynamic, intense, information-packed curriculum.

Wednesday, December 3-Saturday, December 6, 2008
Search Insider Summit
The Chateaux at Silver Lake, Deer Valley, UT
The Search Insider Summit brings the best minds in the industry together to share leading edge information and experience on search marketing in a think-tank environment, while exploring new technology, strategies and tactics for effective campaigns. In a tranquil setting, over one hundred brand marketers, agency decision makers and search marketing experts will network, discuss and debate, working collaboratively to improve the search channel, as well as their own marketing efforts.

December 7-December 13, 2008

Monday, December 8-Thursday, December 11, 2008
Media Buying Academy's Boot Camp
Hartford, CT
Our acclaimed 4-day/4-part Media Buying BootCamp—the world's only "real-world," "hands-on," "this-is-how-you-do-it," media buying course. From novice to seasoned veteran, from the basics to tricks of the trade the pros use, no stone is left unturned in this dynamic, intense, information-packed curriculum.

December 14-December 20, 2008

Monday, December 15-Thursday, December 18, 2008
Media Buying Academy's Boot Camp
Phoenix, AZ
Our acclaimed 4-day/4-part Media Buying BootCamp—the world's only "real-world," "hands-on," "this-is-how-you-do-it," media buying course. From novice to seasoned veteran, from the basics to tricks of the trade the pros use, no stone is left unturned in this dynamic, intense, information-packed curriculum.

March 1-March 7, 2009

Thursday, March 5, 2009
IAB MIXX Canada Conference Series
Toronto, ON, Canada
When looking for marketing success, advertisers know that a mix of both offline and Online tactics boosts response rate and sales. The same goes for within Online: mix Display, Search, Email, Video, Sponsorships, Widgets, Wikis, User-Generated Content and Social Media Marketing—and what you get is awareness and impact that is light years beyond the sum of its parts. Stay ahead of the curve—knowing that the Interactive Media advertising landscape is changing at a faster rate every year, our new IAB Canada MIXX Canada Conference Series is designed to keep marketers and advertisers ahead of the curve, by focusing on leading-edge speakers, from both within Canada and around the globe.

March 15-March 21, 2009

Sunday, March 15-Tuesday, March 17, 2009
Email Summit `09
Miami, FL
We promise you’ll leave with practical and specific Email tactics and strategies that you can apply directly to your business or your clients’ businesses. Whether you’re involved in B-to-B, Consumer, operations, small business, multinational or agency, Email Summit ’08 has been set up to address your specific issues. Learn how through: advanced and mid-level multi-tracks of Case Studies for B-to-B, Consumer, and International marketers; private consultation clinics; general sessions and the latest research findings on Email marketing from MarketingSherpa; and optional training day on Email Messaging Optimization.