WebMarketCentral Home

 Web Marketing Home
About Web Marketing and WebMarketCentral
Search WebMarketCentral for Web marketing tools and resources
Site Map of Web marketing resources and tools
Contact the WebMarketCentral Team
Marketing, advertising and sales career opportunities
Marketing events calendar
Marketing, Sales and CRM Webcasts and Videos
Web Marketing Software Tools
Top Marketing Books
Internet Web Site Marketing Software and Tools
Web Marketing Newsletter Plans
Web Marketing Services Partners
Current Web Marketing News Headlines and AbstractsCurrent E-Commerce News Headlines and Abstracts
Directories of Web Marketing Resources
How to Use Web Marketing Resources
How to Write an Ad Agency RFP
How to Choose an Advertising Agency (Marketing Agency)
Why Your Business Needs a Blog
How to Write a Blog for Business
How to Effectively Promote Your Blog
Introduction to Email Marketing



How to Write Effective Email Newsletters
Search Engine Optimization Basics

Introduction to Web Content Providers
How to Build Website Traffic with Compelling Content
How to Develop and Interactive PR Plan
How to Develop a Comprehensive Web Marketing Plan
Guide to Web-Based B2B Lead Generation Programs
Best Practices in Search Engine Marketing SEM
Overview of Webcasting and Podcasting
Selecting a Web Content Provider


 

   

B2B Lead Generation Through White Paper Syndication

Related pages

White paper syndication is a popular and effective way to generate B2B sales leads. These programs are widely used, particularly in the B2B technology market, because they:

  • Are relatively easy to set up.

  • Aren't inexpensive, but do provide a predictable ROI, as most provide a guaranteed quantity of leads for a fixed price.

While the specifics of each syndicator and program vary, in general:

  • You provide the syndicator with thought-leadership content wuch as white papers,case studies and webcasts.

  • The syndicator promotes your content through various tactics.

  • The syndicator provides you with "leads"names and contact information for everyone who downloaded your thought-leadership assets.

While, again, practices vary between the different vendors, in general syndicators promote your content using some mix of these four tactics:

  • Search engine optimization;

  • On-site promotion;

  • Promotion through content partner sites; and

  • Promotion through targeted or "entire list" outbound newsletters.

There are six primary providers of white paper syndication and lead generation services. (List and descriptions currently in development.)

Related pages:

Higher level:

How to Develop a Web Marketing Plan

Guide to Web-Based B2B Lead Generation Programs

Peer pages:

Search Engine Optimization Basics

How to Write Effective Email Newsletters

Why Write a Blog for Business?

How to Create an Effective Business Blog

Best Practices in Search Engine Marketing

Interactive PR

Overview of Webcasting and Podcasting
 

 
 
Home About Us Search Site Map Contact Us Marketing Careers Marketing Events Webcasts & Videos Marketing Books Marketing Tools Marketing Store Partners Web Marketing News E-Commerce News Knowledge Resources  

 

Copyright 2005-2009 WebMarketCentral