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Top Marketing Books

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Want to impress the boss? Better yet, want to BE the boss? Knowledge is power—expand your knowledge with these useful web and B2B marketing books.
 
 

Reviews of top marketing books on the WebMarketCentral blog:

"Your Inner CEO: Unleash the Executive Within" by Allan Cox

"Value Acceleration: The Secrets to Building an Unbeatable Competitive  Advantage" by Mitchell Goozé and Ralph Mroz

"The New Rules of PR & Marketing" by David Meerman Scott

"The Black Swan: The Impact of the Highly Improbable" by Nassim Nicholas Taleb

"Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath

 
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