|
11/17/2008 01:32 PM
|
|
Mark Cuban, Dallas Mavericks Owner and Billionaire, Charged with Insider Trading by the SEC
|
AUTHOR’S NOTE 11-18-08: I originally wrote in the blog post below that jail/prison time was a likely outcome of the SEC’s legal proceedings against Mark Cuban. This is NOT possible as it is a civil case and not a criminal proceeding.
Additionally, I compared Cuban’s challenge to that of Martha Stewart, who was likewise brought [...]
|
|
11/11/2008 12:28 PM
|
|
12 Great Tips on How to Pitch a Reporter
|
I know I just posted something earlier this morning, but sometimes I find something so valuable I have to write about it right away.
That’s the case with a blog post I just came across titled “How to get a publication to write about your business” that was written recently by Jennifer Schiff.
Schiff is a 20-plus [...]
|
|
11/11/2008 11:42 AM
|
|
Do Blogs Influence Purchase Decisions? BuzzLogic Research Study says “Yes!”
|
Although Wired magazine may believe that blogging is dead (see “Twitter, Flickr, Facebook Make Blogs Look So 2004“), consumers haven’t apparently gotten the memo.
In fact, the results from a recently released study sponsored by BuzzLogic shows that blogs have a significant influence on purchasing decisions. (See “Study” Blogging’s Dead? Someone Forgot to Tell Readers.” and [...]
|
|
10/29/2008 11:17 AM
|
|
The Role of Social Media in Branding Efforts
|
My friend Jason Kintzler (@PitchEngine) - founder of Pitch Engine and overall social media junkie - started a personal blog the other day called New Media Cowboy and launched it with a post entitled “Social Media is Branding.”
Kintzler’s post reminded me that many internal branding efforts are misdirected at best because they’re caught up in the old [...]
|
|
10/24/2008 07:54 PM
|
|
PR Gaffe Gives Nike Black Eye
|
When is the winner of a race not the winner of a race? Simple: When other racers don’t know what’s happening with all of the other racers or teams during a race.
Clear as mud? Let’s be more specific.
As I wrote yesterday on the SOAR Communications blog (see “Fastest Runner Finally ‘Wins’ Nike Women’s Marathon“), Arien [...]
|
